MakerBay Foundation
"Impact Innovation Lab" Video Production
2023｜Animation｜Scriptwriting｜VO Recording
Introduction
MakerBay Foundation is a non-profit innovation organisation. Their annual "Impact Innovation Lab" is a programme for potential social innovators to develop and actualise their ideas with support from experts across the fields, resources from a well-developed market space, as well as seed capital of up to HK$100,000. We were assigned to produce an animation video for the programme's social media platform to help promote its vision and objective.
MakerBay Foundation is a non-profit innovation organisation. Their annual "Impact Innovation Lab" is a programme for potential social innovators to develop and actualise their ideas with support from experts across the fields, resources from a well-developed market space, as well as seed capital of up to HK$100,000. We were assigned to produce an animation video for the programme's social media platform to help promote its vision and objective.
Action
After digesting the programme's vision and objective, we came up with a premise - "Don't Think! Just Do". In the video, we invited the audience to imagine what a world would be like if great inventors in the past had not taken actions to actualise their innovative ideas. We intended to encourage people to take action no matter how crazy or preliminary their ideas are as we believe practice and experiences are more important. We also invited Phaedrus Lam, a content creator of Mill MILK, to record the voice-over for the video.
After digesting the programme's vision and objective, we came up with a premise - "Don't Think! Just Do". In the video, we invited the audience to imagine what a world would be like if great inventors in the past had not taken actions to actualise their innovative ideas. We intended to encourage people to take action no matter how crazy or preliminary their ideas are as we believe practice and experiences are more important. We also invited Phaedrus Lam, a content creator of Mill MILK, to record the voice-over for the video.
Outcome
The video has helped widen the programme's exposure online and drew applications from young innovators. Connecting Phaedrus to be the voice-over artist also helped build a relationship between the client and other media for furthur promotions.
The video has helped widen the programme's exposure online and drew applications from young innovators. Connecting Phaedrus to be the voice-over artist also helped build a relationship between the client and other media for furthur promotions.
Voice-over Script:
有冇諗過，呢個世界，如果人人都齋諗唔做
Ever thought about what we would become now
Ever thought about what we would become now
我哋而家會變成點？
If everyone in this world only has only ideas but no actions?
If everyone in this world only has only ideas but no actions?
想飛？但萊特兄弟齋諗唔做
Wanna fly? But the Wright brothers did nothing
Wanna fly? But the Wright brothers did nothing
想一部機就搞掂晒所有嘢？
Wanna get everything done with just one gadget?
Wanna get everything done with just one gadget?
但Steve Jobs齋諗唔做
But Steve Jobs did nothing
But Steve Jobs did nothing
想有六塊腹肌
Wanna have six packs
Wanna have six packs
想劈炮唔撈
Wanna quit the job
Wanna quit the job
想身邊所有人開心啲
Wanna make everyone around you happy
Wanna make everyone around you happy
想個地球靚啲
Wanna live on a prettier planet
Wanna live on a prettier planet
但又係——齋諗唔做
But still, you do nothing
But still, you do nothing
想黑孖孖都睇到嘢？
Wanna be able to see in the dark?
Wanna be able to see in the dark?
但愛迪生話：齋諗㗎咋！唔做㗎！
But Thomas Edison did nothing
But Thomas Edison did nothing
喂，開返燈先啦！
Hey! Turn the lights back on
Hey! Turn the lights back on
夢想有一日攞最佳女主角
Wanna be the Best Actress one day
Wanna be the Best Actress one day
但又係齋諗唔做
You, again, do nothing
You, again, do nothing
（喂，洗衫喇喂！）
(Hey, time for laundry!)
(Hey, time for laundry!)
如果當年，你阿爸想同你阿媽表白
What if years ago when your Dad wanted to propose to your Mum
What if years ago when your Dad wanted to propose to your Mum
但最後齋諗唔做
But ended up doing nothing
But ended up doing nothing
喂，你真係仲諗㗎？
Hey! Are you really still thinking?
Hey! Are you really still thinking?
得個諗字，唔係唔得
Having only ideas is not a bad thing
Having only ideas is not a bad thing
但諗完，要做囉
But you should try acting on them
But you should try acting on them
無論你嘅idea有幾瘋狂
No matter how crazy your ideas are
No matter how crazy your ideas are
試咗，未必實現到
Even though those ideas may not work
Even though those ideas may not work
唔試，就一定冇可能
You must fail if you never try
You must fail if you never try
齋諗唔做，不如諗完即做
It's important to have both ideas and actions
It's important to have both ideas and actions
下個改變世界嘅人，可能就係你
You can be the next one to change the world
You can be the next one to change the world