First Feature Film Initiative
Social Retainer Feed
2023｜Content Creation｜Copywriting｜Visual Development
Introduction
First Feature Film Initiative is a scheme of the Hong Kong government, organised by Create Hong Kong of the Commerce and Economic Development Bureau and supported by the Film Development Council, to nurture talents for the film industry. It is a competition on screenplay and production proposals, and the winning team will receive funding to make their first feature films.
First Feature Film Initiative is a scheme of the Hong Kong government, organised by Create Hong Kong of the Commerce and Economic Development Bureau and supported by the Film Development Council, to nurture talents for the film industry. It is a competition on screenplay and production proposals, and the winning team will receive funding to make their first feature films.
Action
We were assigned to redesign the programme's logo and develop content for its social media platform. As we observed that the original look and feel of the social media platform was rather dull, standardised and straightforward, similar to usual social media channels of government institutions and the public sector, we decided to adopt a more innovative tone and manner - writing copy in a screenwriting format and using catchy and bright colour tones.
We were assigned to redesign the programme's logo and develop content for its social media platform. As we observed that the original look and feel of the social media platform was rather dull, standardised and straightforward, similar to usual social media channels of government institutions and the public sector, we decided to adopt a more innovative tone and manner - writing copy in a screenwriting format and using catchy and bright colour tones.
We also develop content about fun facts and knowledge about the first films made by various veteran filmmakers in order to engage with our target audience.
Outcome
Once the new profile of the social media platform was released, followers immediately increased significantly.
Once the new profile of the social media platform was released, followers immediately increased significantly.
