Bang & Olufsen Hong Kong
Bang & Olufsen × Ferrari
"Driven to Perfection" Pop-up Event
2023｜Event Ideation & Management｜Artist Collaboration｜Pubic Relations｜Copywriting
Introduction
Bang & Olufsen is a Danish high-end brand which designs and manufactures audio products. In 2023, they collaborated with Ferrari and launched a limited new line of products - The Ferrari Collection. To promote the product launch, a Pop-up Event titled as "Driven to Perfection" was held from 14th - 17th September. The first day was made private to press, artists and VIP customers, while the second day was mostly for influencers to take photos. The remaining two days over the weekend were open the public.
Bang & Olufsen is a Danish high-end brand which designs and manufactures audio products. In 2023, they collaborated with Ferrari and launched a limited new line of products - The Ferrari Collection. To promote the product launch, a Pop-up Event titled as "Driven to Perfection" was held from 14th - 17th September. The first day was made private to press, artists and VIP customers, while the second day was mostly for influencers to take photos. The remaining two days over the weekend were open the public.
