Bang & Olufsen Hong Kong
"See Yourself In Sound" Campaign ×
Luna Is A Bep
Luna Is A Bep
2023｜Content Development ｜Video Production｜Copywriting
Introduction
Bang & Olufsen is a Danish high-end brand which designs and manufactures audio products. In 2023, they launched an online campaign titled "See Yourself In Sound", in which users can generate their personal avatar based on their most-listened songs and playlists on their music streaming platforms. As there will be no identical avatar, the campaign aims to deliver a message of being bold and expressive enough to reveal one's true character.
Bang & Olufsen is a Danish high-end brand which designs and manufactures audio products. In 2023, they launched an online campaign titled "See Yourself In Sound", in which users can generate their personal avatar based on their most-listened songs and playlists on their music streaming platforms. As there will be no identical avatar, the campaign aims to deliver a message of being bold and expressive enough to reveal one's true character.
Action
We collaborated with Luna Is A Bep, a Hong Kong singer-songwriter, to promote the campaign as we found her character of staying truthful to her music taste and being unapologetic consistent with the campaign theme. We produced a reel video for both the singer and the brand's Instagram. In the video, Luna is seen dancing together with her own avatar. We also asked Luna to curate a special playlist and share her music taste with the audience.
We collaborated with Luna Is A Bep, a Hong Kong singer-songwriter, to promote the campaign as we found her character of staying truthful to her music taste and being unapologetic consistent with the campaign theme. We produced a reel video for both the singer and the brand's Instagram. In the video, Luna is seen dancing together with her own avatar. We also asked Luna to curate a special playlist and share her music taste with the audience.
To furthur increase the popularity of the campaign, we also collaborated with a number of micro-influencers and invited them to create their own avatars. We used the "Add Yours" function on Instagram to encourage them to share their avatars and create a whole collection.
Result
The campaign was a wide success as the brand's Instagram followers have significantly released, especially after Luna published the post and stories about the collaboration. We attributed the success to us having chosen the right artist who share the same vision and the same target audience with the brand.
The campaign was a wide success as the brand's Instagram followers have significantly released, especially after Luna published the post and stories about the collaboration. We attributed the success to us having chosen the right artist who share the same vision and the same target audience with the brand.