Bang & Olufsen Hong Kong
Beosound A5 × Isaac Spellman
2023｜Video Production｜Copywriting
Introduction
Bang & Olufsen is a Danish high-end brand which designs and manufactures audio products. A marketing campaign was to be launched to promote their new product - Beosound A5, a powerful portable speaker with unique materials.
Bang & Olufsen is a Danish high-end brand which designs and manufactures audio products. A marketing campaign was to be launched to promote their new product - Beosound A5, a powerful portable speaker with unique materials.
Action
As the portability and the artistic materials are the new product's unique selling points, we decided to invite Isaac Spellman, a Hong Kong-based illustrator and artist, to engage in the campaign.
As the portability and the artistic materials are the new product's unique selling points, we decided to invite Isaac Spellman, a Hong Kong-based illustrator and artist, to engage in the campaign.
A video was produced in which Isaac Spellman carries Beosound A5 and travels around on a tram to highlight the product's portability. We also captured the creative process of Isaac's artwork to compare the illustrator's artistic style with the product's aesthetics and design.
Isaac Spellman also specially created a piece of illustrative artwork for the campaign. It was later made into a number of copies and given to customers as complimentary gifts in the stores.
Outcome
The campaign received positive feedback as it can clearly and strongly deliver the main, unique features of the new product - portability and artistry. Isaac Spellman's artwork also helped drive sales of the product. Through this campaign, a friendly relationship has been established between Isaac Spellman and the brand. Since then, Isaac Spellman would help the brand post and share content on social media generously.
The campaign received positive feedback as it can clearly and strongly deliver the main, unique features of the new product - portability and artistry. Isaac Spellman's artwork also helped drive sales of the product. Through this campaign, a friendly relationship has been established between Isaac Spellman and the brand. Since then, Isaac Spellman would help the brand post and share content on social media generously.