Centre for Food Safety
Social Media Video Production
2022 - 2023｜Animation｜Scriptwriting｜VO Recording
Introduction
Centre for Food Safety is an organisation under the Food and Environmental Hygiene Department which develops and implements effective food safety control measures. We are assigned to produce a series of animation videos to publicise food safety issues and educate the public with knowledge on food hygiene and the importance of a healthy diet.
Centre for Food Safety is an organisation under the Food and Environmental Hygiene Department which develops and implements effective food safety control measures. We are assigned to produce a series of animation videos to publicise food safety issues and educate the public with knowledge on food hygiene and the importance of a healthy diet.
Action
To engage the audience more effectively, we came up with a concept of launching a new TV channel known as "EAT TV", for which we produced animation videos that parodised scenes from popular television shows and drama, ranging from Hong Kong TV series and Netflix reality drama. We occasionally collaborated with artists and celebrities to do voice-over for the animation videos.
To engage the audience more effectively, we came up with a concept of launching a new TV channel known as "EAT TV", for which we produced animation videos that parodised scenes from popular television shows and drama, ranging from Hong Kong TV series and Netflix reality drama. We occasionally collaborated with artists and celebrities to do voice-over for the animation videos.
Outcome
The video production received widespread discussion and critical acclaim. With most videos having gained over 50K views, they helped gain a drastic number of engagements and followers for the client. The video production is usually referred as the most well-received social content ever created by a Hong Kong government body.
The video production received widespread discussion and critical acclaim. With most videos having gained over 50K views, they helped gain a drastic number of engagements and followers for the client. The video production is usually referred as the most well-received social content ever created by a Hong Kong government body.
