Centre for Food Safety
Food Safety Day 2023
2023｜Video Production｜Scriptwriting
Introduction
Centre for Food Safety is an organisation under the Food and Environmental Hygiene Department which develops and implements effective food safety control measures. In support of the theme of World Food Safety Day this year, we were assigned to produce a video for Centre for Food Safety to promote the importance of food safety and raise public awareness of the 5 key points in preventing food-borne diseases.
Action
To continue the social-friendly image of the client, in the video, we decided to create a romantic storyline with references of Taiwanese, South Korean and Japanese popular romantic TV drama to engage the audience more effectively.
Centre for Food Safety is an organisation under the Food and Environmental Hygiene Department which develops and implements effective food safety control measures. In support of the theme of World Food Safety Day this year, we were assigned to produce a video for Centre for Food Safety to promote the importance of food safety and raise public awareness of the 5 key points in preventing food-borne diseases.
Action
To continue the social-friendly image of the client, in the video, we decided to create a romantic storyline with references of Taiwanese, South Korean and Japanese popular romantic TV drama to engage the audience more effectively.
Outcome
The video received high praises from the audience and have garnered over 100K views on Facebook. The video was lauded with its creative approach, exciting rhythm and the subtle but relatable references of Asian popular culture.
The video received high praises from the audience and have garnered over 100K views on Facebook. The video was lauded with its creative approach, exciting rhythm and the subtle but relatable references of Asian popular culture.