Bang & Olufsen Hong Kong
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2022 - Present｜Content Creation｜Copywriting｜Visual Development
Bang & Olufsen is a Danish high-end brand which designs and manufactures audio products. Apart from appealing to hi-fi lovers, we believe that the brand can also target culture and arts pursuers because of the aesthetics and craftsmanship of its products.
Hence, on the brand's social media platforms, we intended to strengthen the artistic elements of the products and create content about appreciation of arts and culture. For example, we curated thematic playlists, published product photoshoots with slight artistic retouch and composed textual materials that delivered an elegant and classy vibe.
